Take Two CEO Insists Customers Are "Ready" To Pay $70 For Games Like NBA 2K21

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SOURCE 1: www.tweaktown.com/news/78106/take-two-we-think-consumers-are-ready-for-70-games/index.html
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  • Breaking: Local rich man with more money than he'll ever need insists he knows what your average customer is ready to spend. SURPRISE MECHANICS (MERCH): www.yongyea.com PATREON: www.patreon.com/yongyea TWITTER: twitter.com/yongyea TOP PATRONS [BIG BOSS] - callmevocal - Charlie Galvin - Devon B - Jonathan Ball - Joseph Lavoie [BOSS] - Gerardo Andrade - HaDe Game - Joe Hunt - MD archenangel - Michael Redmond - Shepard Gaming - skyrimfan14 - Time Dragonlord [LEGENDARY] - BattleBladeWar - JT Scout - Theron Webb - Yue

    YongYeaYongYeaUukausi sitten
    • The bad part is I'd be willing to pay that kind of money if I knew a game will release as a finished product with no monetization scheme attached to it. You know, like they used to. But this is about making money not creating a better product.

      OnePolishMoFoOnePolishMoFoUukausi sitten
    • @I HAVE THE DOCUMENTS Yes Canadian Dollars and I wish I was kidding but no it actually happened

      William GrenierWilliam GrenierUukausi sitten
    • If I can't pay a 4 dollar game, no way I can pay 70

      Gabriel M DagáGabriel M DagáUukausi sitten
    • @Edward Dormond i see the simps are numerous again

      Heinrich KemmlerHeinrich KemmlerUukausi sitten
    • Hey Yong, you forgot to change sources from Soulja boy video. :P

      LexielTheSquishyFishyLexielTheSquishyFishyUukausi sitten
  • if I'm paying 70 dollars for a game the game better have enough content that I'm playing it for a good 2 years without being exhausted without extra DLCs/microtransaction needed

    :3:3Päivä sitten
  • I wouldn't pay $5 for a shitty yearly rehash of the same old sports game. I have never found sports games fun. I would prefer to go outside and play a real sport.

    Koala EJ25Koala EJ253 päivää sitten
  • Games with MTX as a core feature should be free. If I'm paying $70 for a game, I expect everything to be included, no lootbox purchases needed.

    Soap and ButterSoap and Butter3 päivää sitten
  • well gonna love the price of GTA 6 then because they will probably deem that to be a $100 game so get ready for that price plus the monetization in the online mode with a much shorter story than GTA 5.

    Griffin GamingGriffin Gaming5 päivää sitten
  • Glad I only play SMT, Persona and JRPGs lmfao. Ridiculous can’t even enjoy the new game market anymore.

    WingsofPed0philiaWingsofPed0philia5 päivää sitten
  • Nah, I think we're ready for a price Decrease. 50$ is already a lot. So... 50$ or five-finger discount, take your pick greedy publisher millionaires.

    kharmachaos667kharmachaos6678 päivää sitten
  • 70 bucks and I gotta pay more for online packs and more content with the same content every year with "graphic breaking" features? Yeah no.

    Bryan MclovinBryan Mclovin10 päivää sitten
  • I think Take-Two is ready to give me 200 million dollars. I expect someone from Take-Two to contact me next week to work out the details, so I can get the money I deserve ASAP.

    EguzkyEguzky15 päivää sitten
  • I'll tell you what. If games went back to 2003, no micro transactions of ANY type, including the ability to purchase anything from player cards to exp boosts. Then I'd be fucking ecstatic to pay 70.00. otherwise, these morons can stick those cosmetics up their money grubbing asses. After all, I haven't seen a quality AAA game in quite some time. So tell me why they deserve 70.00, hell even 40.00 for a 20.00 product. They don't deserve it.

    Timothy HuffTimothy Huff16 päivää sitten
  • If you can put your game on sale from $70 down to $15, then your game is worth $15.

    J ChungusJ Chungus19 päivää sitten
  • He keeps saying "seventy dollars" when he should be saying "seventy dollar" and it makes me want to stab out my ear drums.

    Willy BeamishWilly Beamish19 päivää sitten
  • You'd be better off buying the ps4 versions of ps5 games don't buy 2k next gen it's literally the same thing

    ChrisクリスChrisクリス19 päivää sitten
  • If you think paying $70 for a lootbox casino simulator of a digital copy of an ANNUAL, RESKINNED, RERELEASED franchise is acceptable regardless of financial status, you're a brainlet and the direct cause of the degradation of the industry.

    J CJ C21 päivä sitten
  • Please god YongYea stop begginf for government regulators. Thats soo foolish. It could only make things worse. If anything, there's probably some laws that need to be REPEALED not created. Clearly this is the result of IP laws, the fact that these shitty devs and publishers have the rights to "official" sports games, which effectively they're the only ones that can make a realistic basketball game, or soccer game, or football, or wtv. Whatever it is that makes it so that another dev cannot just make a basketball game (except maybe with fictional players and teams? Although even then sports are so cultural I think you could make the case that team names and logos, rules and the likeness of famous athletes are quasi public domain for the purpose of video games) - that's where effort needs to be placed. Getting regulators to step in and micromanage business models and even game mechanics in the industry is only going to advantage the big corporations at the expense of the little guys in the long run, even though superficially it might not seem that way (its how it ends up in every other industry - big business are the ones with lobbyists, lawyers, friends in government, entire staff dedicated to compliance... upstart innovative devs cannot afford this, so as soon as it becomes a "thing" in games, you run the strong risk of totally killing the indie scene, and you bet your ass the fatcats will see the presence of regulators as an opportunity to turn the industry into a cartel, again just as happens in every other market/industry that gets regulated) We need to remove the barrier that stands in the way of other devs and publishers cashing in on the huge demand for sports games and the hatred for 2K and EA - so they can make a "parallel universe" sports game that uses fantasy names and teams but the ruleset that those gamers crave. And if that's somehow illegal or copyright infringement, then thats where you need to push government to change something. Yoy need to take the monopoly away from 2K and EA (and the NBA for that matter) when it comes to sports games, not solidify their monopoly forever by having regulators step in.

    C BC B22 päivää sitten
  • Thanks, Sony.

    tkato radtkato rad22 päivää sitten
  • Hell naw to the naw naw naw

    Despa CitoDespa Cito22 päivää sitten
  • I am so excited to pay $70 along with all those microtransactions , I'm just overwhelmed with excitement. Oh wait I'm not dumb enough to buy an EA game.

    Alexander ChristliebAlexander Christlieb22 päivää sitten
  • I'll start paying $70 for games when they start putting the full experience in games (expansion packs and what not) at no extra price. P.S. They won't.

    Mr. SlowhandsMr. Slowhands23 päivää sitten
  • I’m ready to pay my regional equivalent of $70 if the game: has no or very little other monetisation; has suitable length, depth, playtime to justify the value; is complete upon purchase (not terribly buggy or missing half of its ‘intended content’); is visually appealing (that doesn’t mean incredibly realistic graphics, I usually prefer stylised games, I just don’t want it to be painful); has suitable inclusivity support (colour blind modes, text size adjustment etc.); AND was not made under crunch conditions. Only if all conditions are met am I willing to pay $70 for a single game.

    LunaDeaminacLunaDeaminac23 päivää sitten
  • Consumers ARE ready for it!! If they are willing to wait in line for a game, buy loot boxes in sports games and pay 2 to 3x the price from scalpers for the latest consoles, then gamers fukin stupid enough to pay that and more just to play their little game.

    Spee !Spee !23 päivää sitten
  • That guy did not just say that lmao someone find him a replacement. He is totally smelling his own farts

    rein hadleyrein hadley23 päivää sitten
  • This is why I only buy AAA games if they're on sale for the price of a sandwich. Sometimes even a good sandwich.

    floppy280floppy28024 päivää sitten
  • > Consumers are *ready* to pay $70 for games now Really? I don't recall having seen a 14% increase in minimum or overall wages paid to *literally everyone* tho'? Inflation of all expenses doesn't justify upping the cost when folks aren't earning cash that matches said inflation. If we don't start to see payouts that match this drop in monetary worth, we'll end up with a growing gap between the middle-lower and uppermost classes.

    The ReprehensibleThe Reprehensible24 päivää sitten
  • Here's hoping noone actually buys this shit

    Dr KruegerDr Krueger24 päivää sitten
  • Con expertise officer.

    The Klown SharkThe Klown Shark24 päivää sitten
  • We gotta tell ACTIVISION to start fucking off

    Odious RitualOdious Ritual24 päivää sitten
  • Lmao These corporate ppl have no idea about the real life...they are so out of tune with the rest of society and really think were stupid..they think were soooooo stupid

    MuMu124MuMu12424 päivää sitten
  • $120 for a full price release in Australia now :,( fuuuuuuu

    senna kingsenna king24 päivää sitten
  • Only 70? Y’all are lucky.

    CriticalErr0rCriticalErr0r24 päivää sitten
  • Ready to pay 70 my ass, I’ll wait till Black Friday, like I do every year and pay 20 bucks for it.

    Infamous IceeInfamous Icee25 päivää sitten
  • I will only pay 5-10 dollars for an EA game these days or wait for it is for free. Warzones and fortnite plenty games for me.

    Erich RedErich Red25 päivää sitten
  • NBA2K games online services have a 3 year cycle. Wait till the NBA season is over and get it for $9.99 on sale next day.

    JonJon25 päivää sitten
  • Well, gonna be interesting to see if they can keep their games normal price long term. I doubt that. I'll get their exploitative crap on sale. five bucks seems about right.

    Parker:xgpsParker:xgps25 päivää sitten
  • Honestly, I'd pay $70 for games. However, not for hot garbage like any of 2K's games.

    TaerTaer25 päivää sitten
  • I think he's overestimated how much sensible people are willing to pay by about $70. Easy mistake to make when you're a corpo

    VekVek25 päivää sitten
  • "Activate and engage..." WTF we're not Furbies!

    xvxEXOxvxxvxEXOxvx25 päivää sitten
  • Year 2035. "We have found a way to monetize your bathroom breaks."

    xvxEXOxvxxvxEXOxvx25 päivää sitten
  • I’m fine with buying a new £70 game, so when 2k starts selling new games I’d do that

    Chad LancerChad Lancer25 päivää sitten
  • That's funny because I purchase fewer games with every price increase. In fact, last year was the first year I didn't buy a single new game. And out of all the games I've played, I can think of only one that I would have gladly paid $60 - $70 for.

    Jeremy LeeJeremy Lee26 päivää sitten
  • well nba 2k is NOT a good game anyway, so should not be 70 right? i only play nba 2k when its free anyway

    Ricky SutantoRicky Sutanto26 päivää sitten
  • I sometimes forget why im not interested in most big budget/Triple-A games and then Take Two pulls this shit on us and i remembered, "Oh right i dont like supporting overpaid CEOs"

    Chad98Chad9826 päivää sitten
  • I've never bought games at 60$, I'm sure as hell never buying games at 70$, let alone a 2K game lol. Games these days are just rushed and a bug fest at launch to meet investor demands.

    flashflash26 päivää sitten
  • Someone should slip him some FOXDIE in his drink

    Doge of DojimaDoge of Dojima26 päivää sitten
  • Won't take long anymore and it will be just cheaper to hire developers yourself and make a better NBA like game, and maybe it already is.

    HitbitHitbit26 päivää sitten
  • i was never ready to pay 60$ to begin with.

    InnuendoInnuendo26 päivää sitten
  • Hmm Sony said the same thing.

    Eric ReedEric Reed26 päivää sitten
  • I am ready to get a system with a disc drive so I can buy used games that are not $70.

    MicrowaveMicrowave26 päivää sitten
  • I think the most terrifying part is that we all know we have no say of they go through with this and even worse .... When they go through with it things will never go back. Prices in video games will never decrease from the most they can charge you.

    BubleeBublee26 päivää sitten
  • Don't you guys like the future? It's going to be complete fools buying all this and forcing us to regulate stupidity because society has failed at that. Whether it's government or even games the future is dark even apart from companies growing and getting worse ... its worse also because it works

    BubleeBublee26 päivää sitten
  • Remember they will never raise the price for a reasonable reason. They are going to see their already overpriced games losing a bit of money and try to change things to keep their profits while ignoring how much they already make from lootboxes and overpriced season passes. This isn't about you (doubt you needed to hear that one) or inflation its about maximizing profits and seeing only numbers.

    BubleeBublee26 päivää sitten
  • He says shit like this because he knows people are going to buy it. They're going to buy it. Rant and rave all you want about that price hike but people cant control themselves and theyre going to buy it.

    Ryan CRyan C26 päivää sitten
  • Yeah, that statement was bullshit. They just want to convince their customers it isn't.

    IAteItGuyIAteItGuy27 päivää sitten
  • 70$ for a NEW game is one thing, but 70$ for the same f'n game is another.

    canderiacanderia27 päivää sitten
  • Ready? Yes. Willing? No.

    JSEPH TESJSEPH TES27 päivää sitten
  • Love it. Do it, Take Two! Play this game with the gaming community. I want to see what happens. I can either laugh as nobody buys the game or laugh at the idiots who still buy the game!

    WufflesWuffles27 päivää sitten
  • I'd Ike to know how much this ceo is giving to his employees to help them with financial burdens during the pandemic. Oh wait, I already know -$0

    ChrisChris27 päivää sitten
  • Multi millionaire makes greedy dicision whilst patronising low income workers in other news water still wet

    R KR K27 päivää sitten
  • I've had Gamepass for just over 2 years now, since then I've not paid for any game (Lies, I purchased Among Us for Switch), however my friends have purchased amazing titles like, WD Legion, Fallout 76 and Cyberpunk lmao. I think I'll just keep ticking over playing Xbox 360 and PS3 games as they are still largely the better games.

    Phil JenkinsPhil Jenkins27 päivää sitten
  • I'd rather play f*cking mobile games where I can get the full experience for free rather than spending 70$ on an annual sports title which still has micro-transactions.

    Sada JiwaSada Jiwa27 päivää sitten
  • Ah yes, especially just coming out of COVID, I'm definitely ready to start paying more for my videogames. Why don't you purchase games like little nightmares 1 and 2. Where you can actually tell the company that made them actually put a lot of love and care into their games. Hell, I was expecting (and willing) to pay $60 for Little Nightmares II. And then I heard the Game was being priced at $30. Which it should have honestly been set at $45 at least for how much work they put into it. All I'm saying is, you can tell the shallow and shady game companies from the good ones that actually do it for the love of it, and not for the profit.

    JustHellbound420JustHellbound42027 päivää sitten
  • I won't give them my wallet. I will give them these hands because it's long overdue.

    PainPain27 päivää sitten
  • Yea, projection is real. Especially when dollar signs are involved. Too much wealth is a serious disease.

    TyDie85TyDie8527 päivää sitten
  • People were willing to pay $70 for a remake of over a decade old game so maybe he’s right.

    Mars BarsMars Bars27 päivää sitten
  • Going higher price can even be detrimental for them, because higher price = less people willing to spend on buying the game = less money, less lootboxes, less discussions about the game

    Arthus LeroyArthus Leroy27 päivää sitten
  • I don't even buy games at $60. I wait till they're at most $40 before I buy

    AustinAustin27 päivää sitten
  • Well as long as the consumers fork out the money, nothing is going to change. Until we take to the streets and demand it, nothing will.

    Crimson SnowCrimson Snow28 päivää sitten
  • I refuse to pay $70 on a annual release

    Nyghtmare6380Nyghtmare638028 päivää sitten
  • Man am I glad I stopped buying games on release a long long time ago! You should too! Cause then you don't have to worry about all this BS from greedy companies.

    StronkiVodsStronkiVods28 päivää sitten
  • 70 dollars? Sorry, can't hear you over my dozens of indie games that I paid 15-30 dollars for. These AAA game CEOs are morons.

    AlphazoneAlphazone28 päivää sitten
  • Sports games are not even worth 20$

    CharlieHellCharlieHell28 päivää sitten
  • I don't think I buy any of their games. I know I won't be buying any of their games in the future. I wonder if they pay anybody taxes.

    AL- BOTAL- BOT28 päivää sitten
  • Rather spend $70 on toilet paper.

    jiggly puffjiggly puff28 päivää sitten
  • Suckers are ready to pay..I wouldn't pay 7 cents for a it.

    warchant59warchant5928 päivää sitten
  • Base price of $60 is already steep for a lot of people; $70 is absurd--the argument about tech, graphics, et cetera is completely misplaced as well as games are making more money than ever, and the consumer is not asking for these things; AAA is pushing it.

    InciaradibleInciaradible28 päivää sitten
  • NBA 2K21 was the last game I will ever purchase from that company. They deserve to eat shit!

    Dirty RedDirty Red28 päivää sitten
  • I rarely even pay full price for a game anymore. But a game like NBA2K, I would pay either over 67% discount or nothing at all, i don’t care if I miss it.

    theflintartist91theflintartist9128 päivää sitten
  • Sounds like the fight needs to go against NBA, NFL, NHL, etc. Exclusive rights must be changed. Minimum of atleast two. Imo.

    Fearless BLaZFearless BLaZ29 päivää sitten
  • I intentionally set my delay on games back months when games started being $60. There are only 2 franchises in willing to spend full price at launch for these days.

    Veritas AgentVeritas Agent29 päivää sitten
  • Ceo says - I'm a greedy knob.

    inkwell floodinkwell flood29 päivää sitten
  • $60 is a scam for all of these half assed game, its rare games are complete when released.

    Toxic MelodyToxic Melody29 päivää sitten
  • Games haven't been worth $60 for a very long time. With all the bugs and glitches, aggressive microtransactions Not to mention how many games that get launched broken and never get fixed. They just want more money while putting in less effort There's no reason a 60 dollar game 10 years ago should have more content and stability than a 70 dollar one today

    TheGameDeviantTheGameDeviant29 päivää sitten
  • Knowing the customers who purchase stupid NBA games...yes they will be irresponsible and not care about over-paying the 70 bucks.

    Gareson C9Gareson C929 päivää sitten
  • Go over to my team Reddit page. They genuinely think 2k are generous and kind overlords.

    AJR 9946AJR 994629 päivää sitten
  • LOL.. good luck with that 2K :P going to be fun watching your sales numbers completely tank c:

    Ralph MuellerRalph Mueller29 päivää sitten
  • these are the same people who sent private investigators to supmatto's home and pressured him and threatened to take legal action so badly that he was basically forced to quit yt over a game he was actually excited for, the hypocrisy is a joke, they know what there doing and they need to get called out on it.

    Nathan ShawNathan Shaw29 päivää sitten
  • Nope. The game industry ain't struggling with costumers paying 60 dollars. There is no need to raise the price except for greed.

    Four Dozen EggsFour Dozen Eggs29 päivää sitten
  • Guys you too poor to pay 70 dollars for a roster update and upgraded sweat graphics? Sounds like a great deal to me, maybe get a job -ceo

    A KA K29 päivää sitten
  • Sorry but at this point I don't feel sympathetic to people who play sports games. Companies like EA and 2K wear their unregulated gambling on their sleeves and sports gamers *do not care* . I only feel sorry for kids whose parents bought them the game having no idea what it really was. Everyone else knew what they were getting into if they paid even the least amount of attention to what product they were buying.

    WafflingMean44WafflingMean4429 päivää sitten
  • Don't mind me just crying here in Australia where we've been paying more than 70USD for games for ages

    VisualTickVisualTick29 päivää sitten
  • Maybe die hard sports game fans with Stockholm syndrome but not the average gamer.

    Nunna BusinessNunna Business29 päivää sitten
  • Vote with your wallet. Stop buying and playing these games.

    Fire ManzFire Manz29 päivää sitten
  • Guess what Take Two, I dont buy day one games. 😂😂😂 ill wait when the game goes on sale 9 months later

    BlackmachismooBlackmachismoo29 päivää sitten
  • as someone who already pay 92$ for a AAA game, i will buy even less game with that 10$ more.

    xabexabe29 päivää sitten
  • more like theyll be getting 0% of that $70 from me, because i dont buy games that belong in the garbage.

    wombocomboftwwombocomboftw29 päivää sitten
  • if you are willing to pay a single dollar for any of these annual sports games you get what you deserve when they ask you for 70

    jpteknomanjpteknoman29 päivää sitten
  • I'm one of those people who think $60 is alot a money to spend on a game. I usually wait for sales, atleast 50% off.

    CeiisCeiis29 päivää sitten
  • Right now with the economic impacts of the pandemic and people's increased interest in video games as an outlet, video game companies should invest more on making their games as affordable as possible since more people are willing to try them out or have more free time in quarantine to actually play games.

    SythedukeSytheduke29 päivää sitten
  • I'm so glad I have a minimal personal investment in sports.

    Daniel RogersDaniel Rogers29 päivää sitten
  • This ceo deserves a punch in the face for saying that

    M MM M29 päivää sitten